I don't code.
I was always fascinated to learn how things work.
Since the age of 25, when I started managing products for companies such as Playtika, Plumbee / GSN Games, Ilyon, Minute Media and Melio, what guided me is always the passion to research, optimize, ideate, analyze, build great products. After two years on the other side of the desk at Louis Vuitton, I learned what service actually feels like to a customer.
The tools finally caught up. The product brain doesn't need a team anymore — just a question worth answering. Let's build something together.
Hi, I'm Zach.
10+ years across SaaS, mobile gaming, fintech, and digital media. I've owned roadmaps for a platform serving 330M global users at Minute Media, operated 7 product squads at a high-growth B2B payments startup (Melio), and rebuilt a slot-game economy that drove +40% revenue and +20% conversion at Plumbee.
Then I took a deliberate left turn — two years as a Client Advisor at Louis Vuitton, building €2M+ in VIP relationships and learning what white-glove service actually feels like from the customer side of the desk. The product brain doesn't switch off in retail; it just gets sharper about who you're serving.
Now I run product without a team of engineers. AI does the typing. I bring what I always brought: user research and competitive analysis, UX-led specs, A/B tests and funnel analytics, ruthless prioritization, and the patience to make complex systems feel simple. Five shipped projects, one PM, no JIRA.
I don't code. I product. Yes, on purpose.
Shipping production product systems for SMBs using AI as the engineering layer. Methods-first: user research, competitive analysis, usability testing, and UX design — then build. Five live projects spanning Shopify, iOS, Cloudflare Workers, Supabase, and reverse-engineered local protocols.
Built top-tier relationships with VIP clientele via ICON, an in-house CRM platform; drove €2M+ in gross revenue. Converted casual buyers into €50K+ annual-spend tiers using data-informed engagement. White-glove service and customer empathy — the kind that sharpens the product brain.
Connected Product, Engineering, and user-facing teams across 7 product squads at a high-growth B2B payments startup. Drove incident handling and monitoring automation; built and executed SLAs for product escalations; trained Support and CX on every release.
Owned the Voltax publishing platform for 330M+ global users. Drove product and sales innovation through market-research-based concepts and UX enhancements; defined API-related workflows; ran A/B tests and funnel analysis with BI partners to optimize engagement, revenue, and UX. Main product POC for escalations and prioritization.
Led a 6-person development team managing 200+ live Android apps for millions of users — 7–10 shipped weekly. Built CRM workflows and designed A/B tests to optimize installs, DAU, retention, and revenue. Tracked KPI shifts, funnel behaviors, and user patterns via BI dashboards.
Product owner for Mirrorball Slots (iOS/Android) — London, UK. Rebuilt the game economy: +40% revenue, +20% conversion. Used SQL and internal BI tools to monitor funnels and identify churn points. Three revenue-focused cross-functional initiatives. Introduced agile workflows that cut development time across teams.
Drove revenue growth and conversion optimization for Caesars Casino on Facebook. Delivered monetization features that significantly improved engagement, retention, and ARPU. A/B tested with analysts to optimize funnels and user-behavior flows.
A custom ERP for a Tel-Aviv design studio. The big one.
What started as "we need a place to track orders" became a full custom-order ERP for EditionBy, a Tel-Aviv design studio importing furniture from 11+ European brands. No off-the-shelf tool fit; everything got built.
No team. No JIRA. One PM, one AI, one shipped ERP.
Siri voice control for smart-home devices that ignore HomeKit.
An iOS app that gives Siri voice control to smart-home devices the Israeli market actually owns — devices that ignore HomeKit because HomeKit ignores them. Bilingual (EN + HE) by default. App Shortcuts work out of the box; power users can record their own phrases.
Seven production releases in two weeks. Treating a Shopify storefront like a real production system.
Seven production releases on editionby.com in two weeks (1.0 → 1.7). Built like a proper production system — not a marketing site.
Not fancy. The discipline of versioning, rollback paths, dry-runs, and decision records — applied to a stack that didn't ask for it.
A no-code newsletter builder for a non-technical content lead.
Built so a content lead with zero technical context can ship a newsletter in five minutes — and so the brand voice never drifts.
Multi-phase localization pipeline for a 793-product Shopify catalog.
A multi-phase pipeline that audits, normalizes, and translates a 793-product Shopify catalog for the Israeli market. Iteration 1 shipped 1,750+ writes in two days — all idempotent, all reversible, all auditable.
When a missing closing tag on three product pages broke the Hebrew PDP layout, the fix took ten minutes. The HTML-tag-balance audit step that would have caught it preemptively took an hour — and now runs on every cycle. That's the whole job.